Build It and the will not come

Build it and they will come. That’s what they say. Or so I heard. And what if they don’t? That’s the question in today’s business world. That movie from an age gone by put forth flawed advice. Are you really telling me that if I build the world’s largest ball of string, I will be overwhelmed with visitors? Build it and they probably won’t come and you will waste your time and money. That’s the more likely scenario. The real truth is to research if they will come before building anything. And even then, that does not mean they really will flock to your door.

Don’t build everything you can imagine. Build what you need today and try not to make it too difficult to expand later. The minute you find yourself agonizing over how to arrange all the molecules in your universe so you might save yourself 2 days in the future, stop. Find the fastest path to the finish line and deploy.